Services & pricing
Clear, straightforward packages
Two tiers designed exclusively for private dental clinics in the UK. All strategy, management and optimisation is handled by us — you pay Google directly for your ad spend.
- Transparent monthly pricing
- No long contracts
- You keep your Google Ads account
Included in every package
- A dedicated dental specialist managing your account
- Google Ads strategy, management & optimisation
- Monthly performance reporting
- Clear, plain-English communication
Starter
+ your ad spend, paid directly to Google
Best for: Clinics already running Google Ads that want reliable management, steady improvement and clear reporting.
- Google Ads account management
- Search and Performance Max campaigns
- Keyword research and negative keyword management
- Ad copy testing and optimisation
- Landing page recommendations
- Monthly performance reports
- Email and phone support
Core
+ your ad spend, paid directly to Google
Best for: Most practices — the strongest, most sustainable results from paid and organic combined.
- Everything in Starter, plus:
- Technical SEO audit and implementation
- Local SEO and Google Business Profile optimisation
- Conversion rate optimisation (landing pages, forms, journeys)
- Monthly strategy and performance meetings
- Advanced campaign structure and audience strategy
- Conversion tracking and enhanced reporting
- Priority email and phone support
Compare
Starter and Core, side by side
| What's included | Starter£950/mo | Core£1,450/mo |
|---|---|---|
| Google Ads management | ||
| Search & Performance Max campaigns | Included | Included |
| Keyword & negative-keyword management | Included | Included |
| Ad copy testing & optimisation | Included | Included |
| Landing page recommendations | Included | Included |
| Monthly performance reporting | Included | Included |
| Support | Standard | Priority |
| Technical SEO, CRO & strategy | ||
| Technical SEO audit & implementation | Not included | Included |
| Local SEO & Google Business Profile | Not included | Included |
| Conversion rate optimisation (CRO) | Not included | Included |
| Monthly strategy meetings | Not included | Included |
| Advanced campaign & audience strategy | Not included | Included |
| Conversion tracking & enhanced reporting | Not included | Included |
Monthly, with no long contracts. Ad spend is billed by Google, not included in the fee.
Transparent pricing
What your fee covers — and what it doesn't
Your Cogrank fee
Covers strategy, management, optimisation and reporting — our expertise and the ongoing work we put into your account each month.
Paid directly to Google
Your ad spend is billed by Google, not us — typically £3,000–£12,000/month depending on location and goals. You keep full control of your budget and account.
Still deciding?
Which package is right for your clinic?
Choose Starter if…
You already run Google Ads and want reliable, expert management with steady improvement and clear monthly reporting — without extensive technical or on-site work for now.
Choose Core if…
Most clinicsYou want the strongest, most sustainable growth — combining paid media with technical SEO and conversion optimisation, plus monthly strategy meetings and priority support.
Ready to discuss which package fits your clinic?
We'd be happy to talk through your current setup and help you understand which option makes the most sense. No obligation, no hard sell.
We typically respond within one business day.