Services & pricing
Dental SEO services with straightforward pricing
Two tiers designed exclusively for private dental clinics in the UK. From focused Google Ads management to a full dentist SEO programme — technical fixes, local SEO and Google Business Profile — all strategy, management and optimisation is handled by us. You pay Google directly for your ad spend, and every fee is published below: no bespoke quotes, no discovery-call pricing.
- Transparent monthly pricing
- No lock-in contracts
- You keep your Google Ads account
Managed by a Google Ads certified specialist
- Ads Search
- Analytics
Included in every package
- A dedicated dental specialist managing your account
- Google Ads strategy, management & optimisation
- Monthly performance reporting
- Clear, plain-English communication
Packages
Starter and Core packages
Two clearly scoped packages for UK private dental clinics.
Starter
+ your ad spend, paid directly to Google
Best for: Clinics already running Google Ads that want reliable management, steady improvement and clear reporting.
- Google Ads account management
- Search and Performance Max campaigns
- Keyword research and negative keyword management
- Ad copy testing and optimisation
- Landing page recommendations
- Basic call and form conversion tracking setup and verification
- Monthly performance reports
- Email and phone support
Managed personally by Bogdan Matanie — 12+ years in technical SEO and paid search.Core
+ your ad spend, paid directly to Google
Best for: Clinics looking for combined Google Ads, technical/local SEO and conversion support.
- Everything in Starter, plus:
- Technical SEO audit and implementation
- Local SEO and Google Business Profile optimisation
- Conversion rate optimisation (landing pages, forms, journeys)
- Monthly strategy and performance meetings
- Advanced campaign structure and audience strategy
- Enhanced reporting
- Priority email and phone support
Founder-led from day one — your account is run hands-on by Bogdan.Any paid tracking tools or additional integrations are identified and agreed before work begins.Core has no standard article or backlink quota. Any additional content production or link-building work is agreed in the written proposal.
Monthly engagement with 30 days’ written notice. No long-term lock-in.
Dental SEO services
What our dentist SEO work actually covers
Most dental SEO proposals fail on vagueness: a monthly fee attached to “ongoing optimisation” with no definition of the work. Our Core package defines dentist SEO precisely — a technical SEO audit with implementation, local SEO and Google Business Profile optimisation, and conversion-rate work on the landing pages and enquiry journeys your ad clicks and organic visits land on. Monthly strategy meetings keep the priorities honest.
It is built for private clinics competing for high-value treatments such as implants, Invisalign and composite bonding, where the same competitiveness that drives paid-search costs applies to organic rankings. Paid and organic are not alternatives: Google Ads buys visibility from week one while the SEO compounds over months. If you only need the paid side for now, Starter covers Google Ads management on its own.
Fixed scope, fixed fee: £1,450/month plus your ad spend, with 30 days’ written notice. Core has no standard article or backlink quota. Any additional content production or link-building work is agreed in the written proposal. Any paid tracking tools or additional integrations are identified and agreed before work begins. For how this compares with the wider market, see our guide to dental SEO pricing in the UK.
Every account is run hands-on by Bogdan Matanie, a specialist in dental search — read more about who’s behind Cogrank.
Compare
Starter and Core, side by side
Swipe to compare plans →
| What's included | Starter£950/mo | Core£1,450/mo |
|---|---|---|
| Google Ads management | ||
| Search & Performance Max campaigns | Included | Included |
| Keyword & negative-keyword management | Included | Included |
| Ad copy testing & optimisation | Included | Included |
| Landing page recommendations | Included | Included |
| Basic call and form conversion tracking setup and verification | Included | Included |
| Monthly performance reporting | Included | Included |
| Support | Standard | Priority |
| Technical SEO, conversion rate optimisation & strategy | ||
| Technical SEO audit & implementation | Not included | Included |
| Local SEO & Google Business Profile | Not included | Included |
| Conversion rate optimisation (CRO) | Not included | Included |
| Monthly strategy meetings | Not included | Included |
| Advanced campaign & audience strategy | Not included | Included |
| Enhanced reporting | Not included | Included |
Monthly, with no lock-in contracts. Ad spend is billed by Google, not included in the fee.
Transparent pricing
What your fee covers — and what it doesn't
Your Cogrank fee
Covers strategy, management, optimisation and reporting — the ongoing work on your account each month.
Paid directly to Google
Your ad spend is billed by Google — typically£3,000–£12,000/month. You keep full control of your budget and account.
Fees are quoted in pounds sterling and billed monthly. Monthly engagement with 30 days’ written notice. No long-term lock-in. Prices are shown excluding VAT; for UK business clients, VAT is generally accounted for under the reverse-charge mechanism.
Still deciding?
Which package is right for your clinic?
Dental Lead Generation UK starts here — choose the level of paid and organic support that fits your clinic.
Choose Starter if…
You already run Google Ads and want reliable management and clear reporting — without technical or on-site work for now.
Choose Core if…
Most clinicsYou want the strongest growth — paid media plus technical SEO, conversion rate optimisation, monthly strategy meetings and priority support.
Not sure which fits? See how each package works in practice with our5-step dental marketing process.
Want to understand the landscape before you decide? Read our free guide:how to get more private dental patients.
Common questions
Questions about our dental SEO services
How much should a UK clinic pay for dental SEO?
Most single-site practices are quoted between £500 and £3,500 a month depending on scope and competition, with groups in competitive cities paying more — our guide to dental SEO pricing in the UK breaks down what each band should include. Cogrank Core is £1,450/month plus ad spend, with the full scope published above.
How long does dental SEO take to work?
Technical fixes can move the needle within weeks, but competitive treatment terms typically take months of compounding work. That is why many clinics run Google Ads alongside SEO from the start — ads produce enquiries while organic visibility builds. We set expectations for your situation up front rather than giving you a date we cannot guarantee.
Why use a dental SEO agency instead of a generalist?
Private dentistry has its own search behaviour: treatment-led queries, strong local intent, and high-value enquiries where call handling matters as much as rankings. A generalist relearns your market on your budget; a specialist arrives knowing which treatments justify spend and what a healthy cost-per-enquiry looks like.
Do you guarantee first-page rankings?
No — and treat any agency that does with suspicion. Rankings depend on competition, Google updates and your site’s starting point, none of which anyone controls. What we do guarantee is the scope in your package, honest monthly reporting, and that your ad account and data stay yours.
Ready to discuss which package fits your clinic?
We'd be happy to talk through your current setup and help you understand which option makes the most sense. No obligation, no hard sell.
We typically respond within one business day.