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FAQ

Questions, answered straight

The things dental practice owners most often ask before getting started. Can't see yours?Get in touch.

Why do you only work with private dental clinics?

Because focus beats breadth. Working in one niche means we understand how private dental patients search, which treatments are worth bidding on, and what a healthy cost-per-enquiry looks like — instead of relearning a new industry on every account. You get specialist judgement, not generalist guesswork.

Is your fee separate from my advertising spend?

Yes. Your Cogrank fee (from £950/month) covers strategy, management, optimisation and reporting. Your ad spend is billed by Google directly — typically £3,000–£12,000/month depending on your location and goals — and you keep full control of that budget.

Do I have to sign a long-term contract?

No. We work month to month with no long-term lock-in, and you can cancel any time. We'd rather earn your business each month than tie you in.

How quickly will I see results?

Google Ads can start generating enquiries within the first few weeks, once campaigns are live and out of the learning phase. Technical SEO compounds over months rather than days. Our 5-step process sets realistic expectations for your specific situation up front, rather than promising overnight results.

Do I keep ownership of my Google Ads account?

Always. The account stays in your name and under your control — we manage it for you, but you never lose access or ownership. If we ever part ways, everything stays with you.

Will you work with my local competitors?

No. We take on a single clinic per treatment focus in each local area, so we're never running campaigns for you and the practice down the road at the same time. Your strategy, and your edge, stay yours.

What's the difference between Starter and Core?

Starter (£950/month) is focused Google Ads management for clinics that want reliable, expert paid search. Core (£1,450/month) adds technical SEO, local SEO, conversion rate optimisation, monthly strategy meetings and priority support — the strongest, most sustainable results from paid and organic combined. Most clinics choose Core. Compare both packages in detail.

Are you based in the UK?

We're UK-focused, not UK-based. We work exclusively with private dental clinics across the United Kingdom, entirely by video call, with a UK phone line and a correspondence address for getting in touch.

Why is Cogrank a Spanish business rather than a UK company?

Simply because that's where the founder lives. Constantin spent the last six years working in Gibraltar and is based just across the border in southern Spain, so Cogrank is registered there as an independent autónomo. It makes no practical difference to you: the service is entirely UK-focused, delivered in English by video call, with a UK phone line and a correspondence address. You get a specialist dedicated to UK private dentistry, without the overheads of a traditional agency.

What does the free initial audit involve?

A no-obligation review of your current Google Ads and website, where we flag the biggest opportunities and quick wins. You walk away with useful insight whether or not you decide to work with us. Request your free dental marketing audit.

Still have a question?

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