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FAQ

Questions, answered straight

The things dental practice owners most often ask before getting started. Can't see yours?Get in touch.

Why do you only work with private dental clinics?

Because focus beats breadth. Working in one niche means we understand how private dental patients search, which treatments are worth bidding on, and what a healthy cost-per-enquiry looks like — instead of relearning a new industry on every account. You get specialist judgement, not generalist guesswork.

Is your fee separate from my advertising spend?

Yes. Your Cogrank fee starts at £950/month and covers the work in your chosen package. Advertising spend is paid directly to Google. Any paid tracking tools or additional integrations are identified and agreed before work begins.

Do I have to sign a long-term contract?

Monthly engagement with 30 days’ written notice. No long-term lock-in.

How quickly will I see results?

Google Ads can start generating enquiries within the first few weeks, once campaigns are live and out of the learning phase. Technical SEO compounds over months rather than days. Our 5-step process sets realistic expectations for your specific situation up front, rather than promising overnight results.

Do I keep ownership of my Google Ads account?

Always. The account stays in your name and under your control — we manage it for you, but you never lose access or ownership. If we ever part ways, everything stays with you.

Will you work with my local competitors?

Exclusivity applies to agreed treatments in an agreed geographic area, both confirmed in writing before engagement. We do not take on competing clinics for those same treatments in that area.

What's the difference between Starter and Core?

Starter (£950/month) includes Google Ads management and basic call/form tracking setup and verification. Core (£1,450/month) adds technical/local SEO, CRO, enhanced reporting, monthly strategy meetings and priority support. Core has no standard article or backlink quota. Any additional content production or link-building work is agreed in the written proposal. Compare our dental SEO and Google Ads packages

Are you based in the UK?

We're UK-focused, not UK-based. We work exclusively with private dental clinics across the United Kingdom, entirely by video call, with a UK phone line and a correspondence address for getting in touch.

Why is Cogrank a Spanish business rather than a UK company?

Simply because that's where the founder lives. Bogdan spent the last six years working in Gibraltar and is based just across the border in southern Spain, so Cogrank is registered there as an independent autónomo. It makes no practical difference to you: the service is entirely UK-focused, delivered in English by video call, with a UK phone line and a correspondence address. You get a specialist dedicated to UK private dentistry, without the overheads of a traditional agency.

What does the free dental marketing audit involve?

A no-obligation review of local visibility, website conversion and Google Ads where applicable. You receive a written summary of three to five priorities. We confirm scope and timing after your enquiry; a discussion is optional. Request free audit

Still have a question?

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