More qualified private patients. Better returns from your Google Ads.
Specialist Google Ads management and technical SEO for independent dental practices across the United Kingdom — built to attract the right patients, not just clicks.
- Google Ads
- Technical SEO
- UK private dentistry only
- Treatment-and-area exclusivity
Run personally by Bogdan Matanie — 12+ years in technical SEO and paid search.
Our approach
How we turn searches into patients
Qualitative stages — not conversion rates.
People actively seeking private treatment
Filtered by intent, treatment and location
Calls and form submissions
Booked, attended and treated
01The challenge
Why many private dental clinics struggle to grow predictably through advertising
These are issues we look for in the free dental marketing audit.
Wasted spend on unqualified clicks
Campaigns frequently attract price shoppers and patients looking for NHS treatment, driving up costs while delivering poor conversion.
Technical barriers limiting performance
Slow pages, missing schema markup, indexing problems and weak local SEO prevent even strong campaigns from reaching their potential.
Limited transparency and control
Many clinics receive reports that don't show the full picture, making it difficult to understand true return on investment or what to change next.
02The outcome
What changes when you work with a specialist
More of the right new patients
Target people actively looking for private dental care in your area.
Better cost efficiency
Focus spend on high-intent searches and reduce waste from unqualified traffic.
Complete transparency
See exactly where your budget goes and what results you are achieving each month.
Lasting search visibility
Technical SEO improvements continue to deliver value long after individual campaigns.
03What focused management looks like
Typical benchmarks for UK dental PPC
When Google Ads and technical SEO are managed with dental-specific intent filtering, clinics consistently see these kinds of numbers within the first quarter.
Typical return on ad spend for high-value treatments such as implants and Invisalign
Typical reduction in wasted spend once NHS and price-shopper clicks are filtered out
Typical timeframe to reach a steady flow of qualified enquiries
Dental implants · single-site clinic · South East England
Qualified implant enquiries at £60–£120 each
The challenge: High click costs and a flood of price-shoppers inflating the cost per genuine enquiry.
Our approach: Intent-based Search campaigns, a dedicated implants landing page, and call + form tracking so every pound is accountable.
Invisalign · multi-treatment practice · Midlands
A steady consultation pipeline within the first 1–3 months
The challenge: Plenty of demand, but enquiries leaking between the ad click and a booked consultation.
Our approach: Search + Performance Max with audience layering, plus conversion-rate work on the booking journey — while technical SEO compounds in the background.
Benchmarks based on industry data and our audit methodology. Your results depend on location, budget, and treatment mix.
Free dental marketing audit
You receive a written summary of three to five priorities. We confirm scope and timing after your enquiry; a discussion is optional. No obligation · Monthly engagement with 30 days’ written notice. No long-term lock-in. You keep your Google Ads account.
Built for private dentistry
Specialist support, not a generalist agency
Everything we do is shaped around how private dental patients search, choose and book — supporting clinics across England, Scotland, Wales and Northern Ireland.
Dental-only focus
We work exclusively with private dental practices — never a generalist agency juggling dozens of unrelated industries.
Both levers, one team
Google Ads and technical SEO managed together, so your paid and organic search reinforce each other.
Full transparency
You see the data, the reasoning and the results — every month, with no black boxes or vanity metrics.
Treatment-and-area exclusivity
Exclusivity applies to agreed treatments in an agreed geographic area, both confirmed in writing before engagement. We do not take on competing clinics for those same treatments in that area.
04The process
How we work together
A clear, collaborative path from first conversation to ongoing growth — no jargon, no long lock-ins.
Initial conversation
We learn about your practice, current results and goals for patient acquisition.
Audit and strategy
We review your advertising, website performance and local search presence in detail.
Implementation
We build or refine campaigns and address the most important technical SEO priorities.
Optimise and report
Monthly reporting, ongoing optimisation and regular review meetings.
05Pricing
Simple, transparent pricing
Clear monthly fees, published up front. Your ad spend is paid directly to Google — typically £3,000–£12,000/month depending on your treatments and goals.
Starter
Expert Google Ads management for clinics that want reliable, accountable paid search.
What's in our Google Ads management →Core
Google Ads + technical & local SEO, conversion rate optimisation (CRO) and monthly strategy — paid and organic working together.
- No lock-in contracts
- 30 days’ written notice
- You keep your Google Ads account
- Free dental marketing audit
Founder-led expertise — your campaigns, run hands-on by Bogdan
Founder-led
Founded by Bogdan Matanie
12+ years in technical SEO and paid search across competitive European markets — now focused entirely on private dental clinics in the UK. You work directly with the person running your campaigns.Read more about Bogdan →
- No lock-in contracts
- 30 days’ written notice
- Free dental marketing audit
Google-certified expertise
- Ads Search
- Analytics
Ready to grow your practice with greater confidence?
A no-obligation review of local visibility, website conversion and Google Ads where applicable.You receive a written summary of three to five priorities. We confirm scope and timing after your enquiry; a discussion is optional.
We confirm scope and timing after your enquiry. Still have questions?Read our FAQ.