Google Ads for dentists
Specialist Google Ads management for independent dental practices — built around booked appointments, not clicks. You keep the account; we make it accountable.
- You keep the account
- No lock-in
- Google Ads certified
- Treatment-and-area exclusivity
Where budget leaks
Why Google Ads leaks money for private clinics
Most under-performing dental accounts share the same three problems. Each one is fixable.
One campaign for everything
Separate campaigns per treatment cluster — implants, aligners, cosmetic — each with its own keywords, negatives and budget.
Your homepage as the landing page
Ads point at treatment-specific pages that answer the question behind the search, so clicks turn into enquiries.
Clicks instead of bookings
Tracking is built around calls, forms and booked appointments, so spend is judged on patients — not traffic.
The full playbook — budgets, CPC benchmarks and first-90-day structure — is in our guide: Google Ads for private dental clinics.
No hidden margins
One management fee. Your ad spend goes to Google.
Your monthly fee pays for the work on your account. Your advertising budget is billed by Google directly, in your own account — you always see exactly what you pay them.
Full packages and prices →
Starter package
What your £950/month covers
Focused, expert Google Ads management for clinics that want reliable, accountable paid search.
- Google Ads account management
- Search and Performance Max campaigns
- Keyword research and negative keyword management
- Ad copy testing and optimisation
- Landing page recommendations
- Basic call and form conversion tracking setup and verification
- Monthly performance reports
- Email and phone support
Need organic growth too? Core adds technical SEO, local SEO and CRO — compare the dental SEO and Google Ads packages.
How we run it
A simple monthly rhythm
Audit
A no-obligation review of local visibility, website conversion and Google Ads where applicable. You receive a written summary of three to five priorities. We confirm scope and timing after your enquiry; a discussion is optional.
Structure
Campaigns split by treatment cluster, with keywords, negatives and budgets agreed with you.
Launch
Ads launch with basic call and form conversion tracking setup and verification. Any paid tracking tools or additional integrations are identified and agreed before work begins.
Monthly
Ongoing optimisation and a plain-English report on enquiries and cost per patient.
Founder-led, not a junior farm
Your account is run personally by Bogdan Matanie — 12+ years in technical SEO and paid search, with Google Ads and Analytics certifications.
- Ads Search
- Analytics
Do I keep ownership of my Google Ads account?
Always. The account stays in your name and under your control — we manage it for you, but you never lose access or ownership. If we ever part ways, everything stays with you.
How much ad spend will I need?
Most private clinics we work with spend between £3,000 and £12,000/month, paid directly to Google. The right figure depends on your catchment and treatment mix — the free audit gives you a straight recommendation.
Am I locked into a contract?
Monthly engagement with 30 days’ written notice. No long-term lock-in.
Will you work with my local competitors?
Exclusivity applies to agreed treatments in an agreed geographic area, both confirmed in writing before engagement. We do not take on competing clinics for those same treatments in that area.
What's the difference between Starter and Core?
Starter (£950/month) includes Google Ads management and basic call/form tracking setup and verification. Core (£1,450/month) adds technical/local SEO, CRO, enhanced reporting, monthly strategy meetings and priority support. Core has no standard article or backlink quota. Any additional content production or link-building work is agreed in the written proposal. See the full Starter and Core service packages
More questions? Read the full FAQ.
Ready to stop leaking ad budget?
Get a free, no-obligation review of your Google Ads account — you keep the findings either way.