Our process
How we work together
A straightforward, transparent process for your dental clinic — from first conversation through to ongoing optimisation. You always know what is happening and why — with realistic expectations set from the start.
Initial conversation
Audit and strategy
Implementation
Launch and reporting
Ongoing optimisation
Step by step
The process in detail
Initial conversation
- A call to understand your dental practice, current patient acquisition, and marketing history
- Goals for the next 6–12 months
- Free and without obligation — no pressure to proceed
Audit and strategy
- Full review of your Google Ads account, website performance, local search presence, and conversion tracking
- Clear plan covering campaign structure, targeting, budget allocation, and technical priorities
- This audit is free and without obligation — like the initial conversation, no pressure to proceed
Implementation
- Set up or restructure campaigns; write and test ad copy
- Improve landing pages where necessary
- Technical SEO fixes: speed, indexing, schema, and on-page elements
Launch and reporting
- Campaigns go live with careful monitoring
- Tracking validated for accuracy and useful data
- Clear monthly report plus shared dashboard access
Ongoing optimisation
- Continual testing and refinement of your campaigns
- Proactive recommendations throughout
- Review meetings aligned to your goals — monthly for Core, proactive updates for Starter
The partnership
What you can expect from us
Reporting
Clear monthly performance reports focused on new patient enquiries, cost per lead, and return on ad spend. Jargon-free, with context on what changed and why.
Communication
Responsive email and phone support throughout. Review meetings aligned to your package — monthly for Core, with proactive updates for Starter.
Access to results
Direct access to the person managing your account. A shared dashboard view so you can see performance between reports.
Realistic expectations
Honest assessment of what is achievable for your location and budget. We set clear expectations rather than overpromising.
Communication cadence and reporting depth depend on whether you chooseStarter or Core — compare our dental marketing packages.
Ready for an initial conversation?
The first step is a free, no-obligation call to understand your practice and whether we are the right fit. No hard sell — just an honest discussion.
We typically respond within one business day.