Our process
How we work together
A straightforward, transparent process from first conversation through to ongoing optimisation. You always know what is happening and why — with realistic expectations set from the start.
Initial conversation
Audit & strategy
Implementation
Launch & reporting
Ongoing optimisation
Step by step
The process in detail
Initial conversation
We start with a call to understand your practice, current patient acquisition, marketing history, and goals for the next 6–12 months. This conversation is free and without obligation — there is no pressure to proceed.
Audit and strategy
We conduct a full review of your Google Ads account (if you have one), website performance, local search presence, and conversion tracking. You receive a clear plan covering campaign structure, targeting, budget allocation, and technical priorities.
Implementation
We set up or restructure campaigns, write and test ad copy, improve landing pages where necessary, and carry out the most important technical SEO fixes — including speed, indexing, schema, and on-page elements.
Launch and reporting
Campaigns go live with careful monitoring. We validate that tracking is accurate and that you receive useful data. You receive a clear monthly report plus access to a shared dashboard view of your results.
Ongoing optimisation
We continually test and refine your campaigns and provide proactive recommendations. Regular review meetings keep strategy aligned with your goals — monthly for Core clients, with proactive updates throughout for Starter.
The partnership
What you can expect from us
Reporting
Clear monthly performance reports focused on new patient enquiries, cost per lead, and return on ad spend. Jargon-free, with context on what changed and why.
Communication
Responsive email and phone support throughout. Review meetings aligned to your package — monthly for Core, with proactive updates for Starter.
Access to results
Direct access to the person managing your account. A shared dashboard view so you can see performance between reports.
Realistic expectations
Honest assessment of what is achievable for your location and budget. We set clear expectations rather than overpromising.
Ready for an initial conversation?
The first step is a free, no-obligation call to understand your practice and whether we are the right fit. No hard sell — just an honest discussion.
We typically respond within one business day.